Digital Consultancy

Marketing PLan

We’ve developed an approach to shaping digital strategies

Wondering if your marketing plan is the best it can be? Are you effectively reaching your target audience with the right messages through optimal channels? Is your current marketing investment delivering the highest return on investment (ROI)?

These questions are crucial, and that’s precisely where our digital consultation comes into play! Our expertise lies in scrutinizing your existing advertising portfolio, identifying strengths and weaknesses, and revealing opportunities for your business to outshine competitors without necessarily increasing your budget.

For the past 20 years, optimizing current marketing plans and strategies has been at the heart of our business. 

Trust me when I say: There’s always room for improvement!

Whether you’re looking to analyze your current marketing strategies or develop a customized plan for your business, we’re eager to align with your vision. Let’s elevate your marketing game together!

Pave the way for success using
expert marketing advice

Not all marketers are created equal. Good marketing is all about dedication, delivery, and advice.


We all have marketing costs that can be optimized. Let us find yours!


Increasing the efficiency of your ads for a better conversion rate is key. Learn how you can improve your message.


Targeting the right audience will bring more top-dollar customers to your business. Learn how to avoid spending dollar on unwanted customers.

Getting the best out of your online business profile

Reputation, Reputation, Reputation!
Having the right client nurturing process must be a top priority. Learn how to get customer referals fast.

Training & leveraging your

Communication is key! Learn how your employees can become brand ambassadors.


Having an automated customer communication process through email marketing will improve overall satisfaction and sales

Things to consider

From your website to your online presence

Having a good website is really what’s set you apart from your competitors when it comes to online search. Both search engines and your potential customers need to find the right information and an easy path to purchase if you want to have success in the digital space.

Defining your targeted audience, the right messages and the right marketing channels to use can be difficult but it’s a crucial step in your marketing plan.

Together we’ll analyze these 5 key components to make sure you know what do to and stay ahead of the competition:

  • User Experience (UX) and conversion path analysis
  • Website Structure
  • Onsite SEO; Meta tags, internal link
  • Call to actions
  • Brand & products
  • E-form
  • Tracking capabilities

Before making any marketing plan, it is good to define Who you want to reach and understand the customer behavior so you can decide which media and message are best to reach them.

We’ll brainstorm to make sure we understand who we want to reach, bucket them into different audience segments and define precise strategies & actions for each one of them.

Social media can serve many goals such as:


  • Building your brand, 
  • Customer Communications, 
  • Lead Generating, 
  • Reputation & Valuable Content Sharing.

Staying in touch with your audience is key to success. The more point of contact the more you stay on top of mine! We’ll take a look at your profiles and those of your main competitors.

There are 3 main types of searches on search engines such as Google:


  • Navigational search queries
  • Informational search queries
  • Transactional search queries


We’ll analyze how your business performs on the most relevant search queries in these 3 types of searches versus your main competitors.

The ways you communicate with existing customers and the way you interact with potential leads will help you keep a steady flow of clients in your sales funnel. We’ll take a look at your internal customer communication processes and also see how you can better use online tools such as CRM, and email marketing through your website.

Get In touch

Schedule a vision sharing session today!

Let’s take about your vision and how we can define to right plan for you